Public Transport Marketing

pdf e-book included
538 Pages, Hardcover 15.03.2016 16,5 x 24,0 cm German ISBN 978-3-96245-047-2 Available as: PE E K
79,00 Euro

Prices incl. VAT but exclude shipping costs

Delivery time approx. 5 working days

Price is for Print incl. E-Book inside. Other variants

Marketing in Public Transport is an excellent textbook for university students and vocational training students. It provides "public transport knowledge" and market insights. For professionals it is a useful reference work on marketing in public transport and the current trends such as digitalisation.

Marketing as a philosophy is the presentation of the company from the market, to the customer. This applies all the more to a service industry such as public transport where customers are involved. In this market, even with the new legal framework, very special conditions apply between business and the common good.

Marketing has to work in three ways: business-to-administration & nbsp; marketing to the contractor, customer and owner; Business-To-Business - Cooperative and competitive marketing and Business-to-Customer -marketing for the end customer, the passenger. The classic "4P", for public transport companies are, traffic, tariffs, sales and customer communication. These are augmented by the importance of personnel, lobbying and branding.

 

Available Variants

PE
Print mit E-Book Inside
€79.00 *
E
E-Book only
€79.00 *
K
Einführung in das Marketing im Öffentlichen Verkehr Kapitel 1, S. 15-40 | Ackermann, Till
€19.00 *
K
Der Verkehrsmarkt Kapitel 2, S. 41-102 | Ackermann, Till
€19.00 *
K
Die Kundenbeziehung Kapitel 3, S. 103-178 | Ackermann, Till
€19.00 *
K
Operatives Marketing - Marketingmix Kapitel 4, S. 179-188 | Ackermann, Till
€19.00 *
K
Produktpolitik Kapitel 5, S. 189-236 | Ackermann, Till
€19.00 *
K
Tarifpolitik Kapitel 6, S. 237-300 | Ackermann, Till
€19.00 *
K
Vertriebspolitik Kapitel 7, S. 301-371 | Ackermann, Till
€19.00 *
K
Kommunikationspolitik Kapitel 8, S. 372-445 | Ackermann, Till
€19.00 *
K
Markenpolitik im ÖPNV Kapitel 9, S. 446-465 | Ackermann, Till
€19.00 *
K
Marketingorganisation Kapitel 10, S. 455-472 | Ackermann, Till
€19.00 *
K
Personalmarketing Kapitel 11, S. 473-480 | Ackermann, Till
€19.00 *
K
Marketing in Richtung Aufgabenträger und Politik ; Literaturverzeichnis Kapitel 12, S. 481-538 | Ackermann, Till
€19.00 *
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